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Advocacy and Public Relations

Client
Eastman Chemical Company
Objective
Assist Eastmanís government relations, corporate communications, and gasification teams as they seek federal incentives to accelerate commercial deployment of coal gasification-based electric power plants.
Course of Action
Helped devise and implement a comprehensive federal advocacy plan for Eastman Gasification Services Company.
Wrote and produced a series of one-page fact sheets; three basic marketing papers; and two pieces of congressional testimony.
Scheduled and accompanied Eastman officials to more than 50 meetings with staff in key House and Senate offices.
Developed a comprehensive outreach plan designed to influence public attitudes and key decision-makers in a Midwestern state.
Organized and accompanied Eastman CEO Brian Ferguson on a day-long media blitz, meeting editors and reporters in a Midwestern state.
Designed and built a Web site with rich content and prominently featuring Eastman's Kingsport facility and 20+ years of coal gasification experience.
Results
Helped secure a multi-year authorization for the Clean Coal Power Initiative with a requirement that at least 60% of funds for gasification-related work.
Helped secure a 17.5% investment tax credit for coal gasification-based electric power plants and a five-year depreciation allowance.
Related Pages and Links
Eastman's coal gasification fact sheets
Testimony before the House Energy and Commerce Committee
Eastman Gasification Services Company
 

  © 2008 Fred H. Hutchison. All Rights Reserved.

Edited on: November 14, 2008