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Media Relations

The Institute of Internal Auditors
Secure press coverage for a series of seven cyber security conferences sponsored by The IIA in conjunction with the Critical Infrastructure Assurance Office of the Department of Homeland Security.
Course of Action
Wrote and distributed media advisories.
Produced and delivered complete media kits.

Called individual reporters to pitch stories.

Hired and managed broadcast-quality video crews.
Scripted, edited, and distributed video news releases.
Acted as media liaison at all events, facilitating interviews with conference speakers and dignitaries.
Secured gavel-to-gavel television and radio coverage for the first conference (at the White House complex).
Placed stories with wire services, newspapers, magazines, specialty publications, and television/radio stations.
Distributed video news releases to network affiliates in Atlanta, Chicago, and New York.
Related Pages and Links
Longer case study in Executive Update magazine
Reuters news story
Bloomberg news story
The Institute of Internal Auditor's Web site

   2008 Fred H. Hutchison. All Rights Reserved.

Edited on: January 14, 2008